If you ever sat down in front of a camera and tried to give an interview, you know that it takes many tries to get it just right. After years of experience in filming interviews with my clients, I know exactly what it takes to feel more comfortable in front of the camera.
Unless you are a natural, being interviewed (especially for the first time) can often be nerve wracking and uncomfortable. This page will give you the three rules you need to follow to help you nail any interview that comes your way, making you look and sound like a professional.
You can watch the full video where I explain and give examples, here:
In order for you to deliver a genuine, pleasant and powerful message while also maintaining an official, business-like feel, you need to focus on the following things:
- The content you will talk about.
- The environment you are filming in.
- Repetition, repetition, repetition or “Sing it!”.
You might be making your own video with your business team. You might have sparked the interest of an outside party that wants to come in and interview you. Ask whoever is going to hold the interview to send you a list of the questions you will be asked to answer a few days prior to the interview itself. Go through the questions and answer them, preferably on a piece of paper. Try to remember two or three key points per question.
Pro tip: DO NOT memorize the entire response. If you do, and you attempt to recite the answer during the interview, it will look exactly like that – unnatural and forced. Rather than memorizing, focus on the concepts, or the two-three most important messages you want to get across in every answer.
A filming day in the office can bring along a lot of buzz with it; people have a tendency to be excited about being filmed (and they should, it is exciting!). As fun as it may be for the other people in the office, the excitement in the air may distract you from the task at hand.
Choose a quiet and isolated location for the interview, and remember to ask politely from your colleagues to leave the room for the next couple minutes while you are being interviewed. Make sure to have one or two people you trust to remain in the room, outside the camera’s vision. Their job is to listen to everything you say while also correcting you if you do make mistakes. This will really help you focus on the interview itself.
Oftentimes, having a crowd of people nearby is not only distracting, but it can really ruin the interview. Having a couple of trusted individuals, who are there to help you, will ease and improve your experience.
No matter what you do or how you approach the interview, the first, second, or third time will never go smoothly. You WILL have to record the interview more than once. You will probably mess up the words, be uncomfortable or embarrassed, or you will ask to stop because you think you could do better, etc.
The first couple tries should be regarded as warm-ups. If you treat them as just warm-ups, and not the actual, final interview, you might feel less uncomfortable and have an easier time moving forward.
Years ago I have developed a trick that still works (and I still use it) today. I call it “Sing It”. Lets say your answer has three sentences in it, and you have messed up the first sentence. Usually, you would have stopped right there. On set, I would tell you to just keep going even if you make a small mistake. The more you repeat it, the more the sentences would eventually become a song-like pattern in your head, letting the words flow out easily, and letting you focus on the content.
Thanks for reading and watching!
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Thank you for reading and watching!
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